Now that Theresa May has given a definite date for triggering Article 50, the pound has once again dropped in value. While this doesn't necessarily affect many of us immediately (unless you're planning on going on holiday soon), the news that Tesco is currently in dispute with Unilever over proposals to raise prices is something we can all find relevant. Quite apart from the possibility of Marmite becoming hard to get hold of (I'm definitely on the love it side of the debate), there are other staples such as Ben&Jerry's and, for you students, Pot Noodles at risk.
As the FT asks, what does this mean for us as consumers? And is this a smart marketing strategy on Tesco's part? They certainly appear to be fighting for their customers (although no details have been released by either company). If it is indeed a calculated move to garner positive public opinion, then hats off to them - anyone who fights for my Marmite has my vote!
This is a current awareness blog for business & management students at Middlesex University.
Thursday, 13 October 2016
Monday, 26 September 2016
How to fix culture clashes in global teams
Alicia Clegg looks at examples in which the challenges to effective cross-cultural communication were identified.
Monday, 19 September 2016
Has Twitter lost its wings?
Twitter has been struggling for some time now to adequately define itself in the social media sphere and set itself up as a real contender for market share. There doesn't appear to be a concerted marketing strategy which has led to a stagnation in user numbers and confusion over its usage, which means that Twitter is struggling to clearly define its market share. Can it compete with successful rivals such as Facebook and Snapchat, or as The Economist argues, has it let its chance fly by?
Thursday, 15 September 2016
Multinational businesses grow faster than emerging national economies
In a recent survey of the top 200 economic entities, many of the smaller emerging economies have been replaced by corporations.
The slowdown of the Chinese economy has reduced the growth of many nations from Africa, Asia and South America, while large corporations continue to grow rapidly.
The survey compiled Global Justice Now an anti-poverty charity reports that the 10 biggest corporations – including Walmart, Apple and Shell – make more money than most countries in the world combined.
Monday, 5 September 2016
Entrepreneurship in the USA
Recent figures published by the Kauffman Foundation indicate a continuing decline in new business formation in the USA. There is also a pattern of regional disparity, with just 20 counties generating half of net new businesses between 2010 and 2014. Several explanations have been suggested including high levels of personal debt, increasing regulation and difficulty of accessing venture capital.
Thursday, 14 April 2016
Facebook bot platform to transform entire industries
Facebook wants businesses to adopt bots to communicate with their customers on its Messenger service, in the hope that opening up its artificial intelligence tools to companies will transform industries.
By deploying bots within Facebook Messenger, people will be able to communicate with companies without having to remember extra usernames and passwords, and with the context of their previous interactions recalled by the software.
Industries such as news and music have already been disrupted by social media, which has in many cases disintermediated their relationship with customers.
If the new bots are successful, more industries including retail and online travel, could find themselves increasingly dependent on Facebook Messenger.
Emotional and creative skills may be more robot-proof in the next wave of automation.
Oxford university’s Carl Benedikt Frey and Michael Osborne say almost half of the jobs in the US are at high risk from computerisation in the next two decades, together with two-thirds of those in India and three-quarters in China.
The new phrase is “EQ”, which stands for emotional quotient (or emotional intelligence). “The high-skill, high-pay jobs of the future may involve skills better measured by EQs than IQs
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