Probably the most exciting business related news this week relates to King Digital Entertainment, the company behind Candy Crush Saga. King plan to go public and has revealed the extent of its popularity - Candy Crush was played over a billion times per day in December and its profits grew by over 7,000% last year! Candy Crush's success has not come without controversy as they have been accused of using trademark law to destroy competitors. Candy Crush Saga is going public on the New York Stock Exchange despite being British-based and this Financial Times editorial has some interesting thoughts on why, despite current success, the future may not be as sweet. (Sorry). Facebook also splashed the cash this week being WhatsApp and here is the full statement from Zuckerberg on the rationale behind this big ticket acquisition.
Aside from computer games, the US Financial markets 'smell like breakfast' with Orange juice, coffee, cereals and bacon on the rise. Perhaps breakfast really is the most important meal of the day. France and Germany are moving closer to a 'Robin Hood' levy on financial transactions, something frequently proposed as an alternative to austerity. Marketing students may be interesting in the many articles written this week about the 'return of cigarette ads to TV', all prompted by the imminent broadcasting of ads for the e-cigarette. Those of you hoping to be ad-men should be working on your creative ways to get around the British Ban of cigarettes being shown in a glamorous light.
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