Thursday 14 April 2016

Facebook bot platform to transform entire industries

Facebook wants businesses to adopt bots to communicate with their customers on its Messenger service, in the hope that opening up its artificial intelligence tools to companies will transform industries. By deploying bots within Facebook Messenger, people will be able to communicate with companies without having to remember extra usernames and passwords, and with the context of their previous interactions recalled by the software. Industries such as news and music have already been disrupted by social media, which has in many cases disintermediated their relationship with customers. If the new bots are successful, more industries including retail and online travel, could find themselves increasingly dependent on Facebook Messenger.

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