Friday 10 October 2014

New Features on Key Note

You can access Keynote for the Business & Management Library Subject Guide





What's new this month from Key Note?
  • New Market Reports for October - Click on a report title to view a Table of Contents for the report
  • Featured Reports: Premium Lagers, Beers & Ciders - Find out how tax cuts are helping prospects for growth
  • Analyst Comment - Mobile Phones - iPhone 6 release

Market Reports - Out Now

> Breakfast Cereals  *    
> Clothing Manufacturing   *
> Commercial Insurance
(to be published shortly)
> Exhibitions & Conferences   *
> Medical Equipment
> Mobile Phones  *
> Packaging (Plastics)
  (to be published shortly)
> Premium Lagers, Beers & Ciders     
> Sports Sponsorship   
> Toys & Games
  *
* These reports contain additional dynamic financial data and performance league tables (updated monthly) for the top companies in these markets.


Tax cuts help to brew future growth in premium lagers, beers and ciders

Feature Report
: Premium Lagers, Beers & Ciders
2014 Market Update
According to Premium Lagers, Beers & Ciders, our new Market Update, the UK market for premium lagers, beers and ciders grew in value by 0.5% in 2013.


Growth in the market in 2013 is, however, mainly a result of increased prices. In volume terms, the market is currently in long-term decline, with total volume beer sales across both the on- and off-trade contracting each year since 2004. This ongoing downward trend is largely attributable to the current trend towards healthier lifestyles among many consumers, coupled with greater awareness of the negative health implications of excessive alcohol consumption, alongside a period of rapid price increases as a result of heavy taxation.
Read more...

The Premium Lagers, Beers & Ciders Market Update examines the market in the UK for premium lagers, ales, stouts, bitters and ciders, analysing the size and growth of the market, as well as key trends, issues and drivers impacting the market in the 5 years from 2009 to 2013. It also provides projections for the market over the 5 years to 2018.



Analyst Comment: Mobile Phones

Herds of people camping outside in the famous streets of London, having dedicated up to 11 days of their busy lives to queue for a little piece of history, undeterred by the classic British downpours as summer draws to a close. Is it an opportunity to meet an A-list star? Are they giving out free gifts? Not quite.

This hype is centred around the latest release from mobile phone giant Apple, the iPhone 6, with consumers around the globe clamouring to be the first to get their hands on the coveted holy grail of the mobile technology world.  Yet within hours of its release, owners were complaining about their new phones bending in their pockets, spurring an ongoing twitter campaign dubbed #bendgate to trend all over the world.
But, as they say, no publicity is bad publicity, and this media hype and demand for the latest smartphones is said to be a key factor driving sales in the UK mobile phone market.  The new Key Note Mobile Phones 2014 Market Report, released this month, examines these industry trends and indicates why advancements in smartphones may be causing shoppers to pitch their tents at the doors of mobile phone stores.

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